How do I manage my cookie preferences on Aviatize?

Click the 'Cookie Settings' link in the website footer to reopen the consent banner at any time. You can also manage cookies through your browser settings or enable Global Privacy Control (GPC).

Does Aviatize use cookies for advertising?

Aviatize uses marketing cookies (LinkedIn, Google) only to measure advertising campaign effectiveness. These cookies are only placed after you give explicit consent. We do not sell your personal information.

What happens if I decline cookies on Aviatize?

The website will function normally. Only essential cookies (consent preferences) are used. Analytics and marketing cookies are not placed, and Google tags operate in cookieless mode via Google Consent Mode v2.

Cookie Policy — How Aviatize Uses Cookies

Introduction

This Cookie Policy explains what cookies are, how Aviatize BV ("Aviatize", "we", "us", or "our") uses cookies and similar tracking technologies on our website — www.aviatize.com and related domains (collectively, the "Website") — and what choices you have.

This Cookie Policy should be read together with our Privacy Policy, which provides further details on how we process your personal data.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. Cookies are widely used to make websites work more efficiently, to remember your preferences, and to provide information to the website operator.

Cookies set by the website operator are called "first-party cookies". Cookies set by third parties are called "third-party cookies". Third-party cookies enable features or functionality provided by a party other than the website operator, such as analytics, advertising, or social media integration.

In addition to cookies, we may use similar technologies such as web beacons (also known as pixel tags or clear GIFs), local storage, and JavaScript-based tracking.

Legal Basis for Using Cookies

European Economic Area, United Kingdom, and Switzerland

Under the ePrivacy Directive (Directive 2002/58/EC, as amended by Directive 2009/136/EC) and its national implementations, as well as the UK Privacy and Electronic Communications Regulations (PECR) and the Swiss Federal Act on Data Protection (nFADP):

Essential cookies are placed under the "strictly necessary" exemption — no consent is required because they are essential for the Website to function.
Analytics and marketing cookies require your prior, informed, and freely given consent (opt-in). We do not place these cookies until you have given consent via our cookie banner.

The processing of personal data collected through cookies is governed by the General Data Protection Regulation (GDPR) and the UK GDPR. The legal basis for processing is your consent (Article 6(1)(a) GDPR), which you may withdraw at any time.

United States — California (CCPA/CPRA)

Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have the right to opt out of the "sale" or "sharing" of personal information. Aviatize does not sell your personal information. However, certain analytics and advertising cookies may constitute "sharing" under the CPRA. You may opt out of these cookies via our cookie consent banner or by contacting us at privacy@aviatize.com.

United States — Other States

Privacy laws in Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas (TDPSA), Oregon (OCPA), Montana (MCDPA), and other states with active consumer privacy laws may provide similar rights regarding opt-out of targeted advertising. You may exercise these rights through our cookie consent banner.

Brazil (LGPD)

Under the Brazilian General Data Protection Law (Lei Geral de Proteção de Dados), the legal basis for placing non-essential cookies is your consent. You may withdraw consent at any time.

How We Use Cookies

We use cookies for the following purposes:

Essential functionality: To enable core features of the Website, such as remembering your consent preferences and maintaining security.
Analytics and performance: To understand how visitors interact with our Website, measure page performance, and identify areas for improvement.
Marketing and advertising: To measure the effectiveness of our advertising campaigns on third-party platforms.

Cookie Categories and Inventory

1. Essential Cookies (Strictly Necessary)

These cookies are necessary for the Website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms.

Cookie Name	Provider	Purpose	Duration	Type
aviatize_consent	Aviatize (first party)	Stores your cookie consent preferences (which categories you have accepted or declined). Contains a JSON object with your choices, a timestamp, and a version number.	6 months	First party
consent_region	Aviatize (first party)	Stores your detected geographic region (strict, ccpa, or standard) to apply the correct default consent settings.	24 hours	First party
geo-country	Aviatize (first party)	Stores your detected country code (via server-side IP geolocation) to display the correct default currency and regional settings.	24 hours	First party

2. Analytics Cookies (Optional — Require Consent)

These cookies help us understand how visitors use our Website by collecting and reporting information. All analytics data is used in aggregate and does not identify you personally. These cookies are only placed after you consent via our cookie banner.

Cookie Name	Provider	Purpose	Duration	Type
_ga	Google Analytics	Distinguishes unique users by assigning a randomly generated number as a client identifier. Included in each page request to calculate visitor, session, and campaign data.	2 years	Third party
_ga_*	Google Analytics	Used by GA4 to persist session state.	2 years	Third party
_gid	Google Analytics	Distinguishes users. Set on every page that includes the Google Analytics tracking code.	24 hours	Third party
_gat	Google Analytics	Used to throttle the request rate to Google Analytics, limiting data collection on high-traffic sites.	1 minute	Third party
_clck	Microsoft Clarity	Persists the Clarity user ID and preferences. Used to link multiple page views by a single user into one Clarity session recording.	1 year	Third party
_clsk	Microsoft Clarity	Connects multiple page views by a user into a single Clarity session recording.	1 day	Third party
CLID	Microsoft Clarity	Identifies the first time Clarity saw a user on any site using Clarity.	1 year	Third party
ANONCHK	Microsoft Clarity	Indicates whether MUID (Microsoft User ID) is transferred to ANID, a cookie used for advertising. Clarity does not use ANID and so the value is always 0.	10 minutes	Third party
MR	Microsoft Clarity	Indicates whether to refresh MUID.	7 days	Third party
SM	Microsoft Clarity	Used in synchronising the MUID across Microsoft domains.	Session	Third party
__ss	Snitcher	Identifies the visitor session for company-level identification. Used to match website visits to company profiles for B2B lead intelligence.	30 minutes	Third party
__ss_referral	Snitcher	Stores the referral source for the current visitor session to attribute traffic sources.	30 minutes	Third party
__ss_tk	Snitcher	Persistent visitor token used to link multiple sessions by the same visitor over time.	1 year	Third party
ph_*	PostHog	Product analytics identifier used to understand visitor journeys, conversion funnels, and feature engagement. Only set after analytics consent is granted — operates in cookieless (memory-only) mode by default.	1 year	Third party

Snitcher (Visitor Identification): Snitcher identifies the companies visiting our Website by matching IP addresses and browsing patterns to company profiles. It does not identify individual people — only the organisation they belong to. This helps us understand which companies are interested in Aviatize. Snitcher is only active when you have consented to analytics cookies. Snitcher Privacy Policy.

PostHog (Product Analytics): PostHog provides product analytics including conversion funnels, user paths, and feature engagement. PostHog operates in cookieless (memory-only) mode by default, collecting only aggregated, anonymous page-view data without any cookies or persistent identifiers. When you consent to analytics cookies, PostHog upgrades to full mode with persistent identifiers to link sessions and enable richer analysis. All data is processed in the EU (Frankfurt). PostHog Privacy Policy.

Vercel Web Analytics: Vercel Analytics collects anonymised page-view and performance data (Core Web Vitals such as Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift) to help us monitor Website speed and reliability. Vercel Analytics does not use cookies. It may process your IP address, which is not stored. Vercel Analytics is only active when you have consented to analytics cookies. Vercel Analytics Privacy Policy.

3. Marketing Cookies (Optional — Require Consent)

These cookies are used to measure the effectiveness of our advertising campaigns. They are only placed after you consent to marketing cookies via our cookie banner.

Cookie Name	Provider	Purpose	Duration	Type
li_sugr	LinkedIn	Used for browser identification for LinkedIn Insight Tag conversion tracking.	90 days	Third party
bcookie	LinkedIn	Browser ID cookie set by LinkedIn for identification.	1 year	Third party
lidc	LinkedIn	Used for routing and to facilitate data centre selection.	24 hours	Third party
UserMatchHistory	LinkedIn	Used for LinkedIn Ads ID syncing.	30 days	Third party
AnalyticsSyncHistory	LinkedIn	Used to store information about the time a sync with the LinkedIn Analytics service took place.	30 days	Third party
li_fat_id	LinkedIn	Member indirect identifier for conversion tracking, retargeting, and analytics.	30 days	Third party
_gcl_au	Google	Used by Google Consent Mode v2 for cookieless measurement when ad storage consent is denied. Stores a minimal, privacy-safe token.	90 days	Third party

Google Consent Mode V2

We implement Google Consent Mode v2, which adjusts the behaviour of Google tags based on your consent choices:

When you decline analytics or marketing cookies, Google tags will not store cookies and will only send cookieless pings with limited, aggregated data.
When you accept analytics cookies, Google Analytics will operate with full functionality and store the cookies listed above.
When you accept marketing cookies, Google advertising features (ad_storage, ad_user_data, ad_personalization) are enabled.

Google Consent Mode v2 defaults are initialised before any Google script loads, with all consent signals set to "denied". They are only updated to "granted" after you give explicit consent.

Your Consent and Regional Defaults

When you first visit our Website, we detect your approximate geographic location (using your IP address via server-side headers) to determine which consent defaults to apply:

Region	Applies To	Analytics Default	Marketing Default	Consent Model
Strict (GDPR)	EU / EEA member states, United Kingdom, Switzerland, Iceland, Liechtenstein, Norway	OFF (opt-in required)	OFF (opt-in required)	Opt-in
CCPA	United States (all states)	ON	ON	Opt-out available
Standard	Rest of the world	ON	ON	Opt-out available

Regardless of your region, you can change your preferences at any time via the cookie consent banner.

GDPR region countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and the United Kingdom.

How to Manage Your Cookie Preferences

Via Our Cookie Banner

When you first visit our Website, a cookie consent banner will appear. You can:

Accept All — enables all cookie categories
Reject All — disables all optional cookies (only essential cookies remain)
Manage — opens the preference centre where you can toggle individual categories

To change your preferences after your initial choice, click the Cookie Settings link in the website footer at any time. This will reopen the preference centre where you can update or withdraw your consent with one click.

Via Browser Settings

Most web browsers allow you to manage cookies through their settings. Below are links to cookie management instructions for major browsers:

Please note that disabling cookies may affect the functionality of our Website. Essential cookies cannot be disabled through our cookie banner, but you can block them via your browser settings — though this may prevent parts of the Website from working correctly.

Do Not Track (DNT)

Some browsers offer a "Do Not Track" (DNT) feature. When our Website detects a DNT signal from your browser, we treat it as a request to opt out of non-essential cookies — analytics and marketing cookies will be disabled by default. You can still change your preferences at any time via our cookie consent banner.

Global Privacy Control (GPC)

We recognise the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we treat it as a valid opt-out of non-essential cookies in jurisdictions where such signals are legally recognised (including California under the CPRA).

Third-party Privacy Policies

For more information about how our third-party cookie providers handle your data, please refer to their respective privacy policies:

Google Analytics: Google Privacy Policy · Google Analytics Opt-Out Browser Add-on
Microsoft Clarity: Microsoft Privacy Statement
LinkedIn: LinkedIn Privacy Policy · LinkedIn Cookie Policy
Snitcher: Snitcher Privacy Policy
PostHog: PostHog Privacy Policy (EU Cloud — data processed in Frankfurt)
Vercel: Vercel Privacy Policy

Data Transfers

Some of our third-party cookie providers are based in the United States. Personal data collected through cookies may be transferred to, and processed in, the United States or other countries outside the European Economic Area (EEA). In such cases, we ensure that appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission, or reliance on an adequacy decision.

For more information about international data transfers, please see our Privacy Policy.

Data Retention

The retention period for each cookie is listed in the cookie inventory tables above. Your consent preferences (stored in the aviatize_consent cookie) are retained for six months from the date you set them. After this period, the cookie banner will reappear so you can make a fresh choice.

Server-side analytics data (aggregated, non-personal) may be retained for up to 26 months in Google Analytics, up to 13 months in Microsoft Clarity, in accordance with Snitcher's data retention policy for company-level visitor identification data, and up to 12 months in PostHog EU Cloud for product analytics.

Your Rights

Depending on your location, you have certain rights with respect to the personal data collected through cookies:

EEA / UK / Switzerland

Right to withdraw consent at any time
Right of access to your personal data
Right to erasure ("right to be forgotten")
Right to restriction of processing
Right to data portability
Right to lodge a complaint with a supervisory authority

California (CCPA/CPRA)

Right to know what personal information is collected
Right to delete personal information
Right to opt out of sale or sharing of personal information
Right to non-discrimination for exercising your rights
Right to correct inaccurate personal information
Right to limit use of sensitive personal information

Other US States

Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and other states with consumer privacy laws may have similar rights. Please contact us to exercise these rights.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make material changes, we will update the "last updated" date at the top of this page. If we add new cookie categories, we will reset the consent banner so you can make a fresh choice.

The latest version of this Cookie Policy is always available at www.aviatize.com/cookie-policy.

Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

Privacy Manager: Tom Verbruggen
Email: privacy@aviatize.com
Tel: +1 480 718 7129

Aviatize BV
Kerkstraat 106
9050 Gentbrugge, Belgium

Aviatize LLC
4636 E Fighter Aces Drive
Mesa, AZ 85215, USA

If you believe that we have not adequately addressed your concerns, you have the right to lodge a complaint with your local data protection authority. For residents of Belgium, this is the Belgian Data Protection Authority: www.gegevensbeschermingsautoriteit.be.

Cookie Policy